We came to the realisation a long time ago that we’ll be doing this every day for the rest of our lives so we might as well do it bloody right!

Blood was born out of the motivation to make cool shit. A simple notion and philosophy we have carried with us since day one.

So, what is it that we want to do? We want to make and create seminal work that stands the test of time! The kind of work that comes up in conversation and evokes this response “That’s bloody brilliant that!”

Yeah, you know the type we’re talking about. We’ll spend whatever time we have left on this planet striving to achieve that and hopefully one day when we’re old and wrinkled and the industry has all but destroyed us, we’ll raise a glass, look back on it all and think:

LFC X ConverseLFC X Converse

LFC X Converse